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I don't know how accurate those dislike numbers are but they seem believable to me. Young people by and large don't care about Star Trek and are likely to be as put-off by increasingly desperate attempts to appeal to them as the remaining fans are.
They had the perfect opportunity after Picard ended to set a story in that time frame, with TNG, DS9 and Voyager actors available, you could even throw live acton lower decks into the mix, but no, they want to follow up that popular show, discovery.